Registration Required for SMS Compliance

As an Akia customer who uses SMS, you are sending application-to-person (A2P) messages to your guests — meaning your guests are receiving messages from an application (the Akia Inbox) rather than a designated mobile device.

The phone numbers we give our customers, 10-digit local numbers (10DLC), were originally designed for person-to-person (P2P) communication. US A2P 10DLC is the standard that carriers have implemented to regulate this communication pathway for A2P use.

To ensure your SMS campaign is approved, your website needs 3 things in place before we can submit. Akia will handle your registration once you provide the required information below.

Please provide the following in the same format as it appears on your IRS EIN letter:

EINs are not confidential and are a matter of public record. They are required for A2P registration with no alternative for US properties.

Lost your EIN letter? Request a new one here: https://www.irs.gov/businesses/small-businesses-self-employed/lost-or-misplaced-your-ein

No EIN (SSN only)? Reach out to us and we'll register your property through an alternate method.

International businesses: Please provide the tax ID equivalent for your country:

If you have lost your EIN letter to verify the above information, please follow the steps here to get a new one: https://www.irs.gov/businesses/small-businesses-self-employed/lost-or-misplaced-your-ein

If you do not have a separate legal entity for your property and are only doing business with your SSN, please reach out to us so we can register your property in an alternate way.

We would need the tax ID equivalent for your country for registration. Here are the below recommendations for international customers:

Your privacy policy must mention SMS/texting separately from email — they can no longer be combined in the same opt-in sentence. It must also disclose what data you collect and how it's used, and state that mobile information will not be shared with third parties for marketing purposes (required by CTIA).

Add this language to your Privacy Policy:

By booking, you authorize [Your Hotel Name] to send text messages with details regarding your reservation information and other offers. Message/data rates may apply. Consent is not a condition of purchase. Reply STOP to opt out.

Having an opt-in message is crucial for maintaining compliance with regulations and ensuring a positive user experience for your customers. Carriers require that you include a clear communication opt-in statement in your privacy policy which should be a separate page on your website like https://www.yourdomain.com/privacy

Create a new, standalone page on your website (e.g., yourdomain.com/sms-terms) with the following content:

[Your Hotel Name] SMS Terms of Service

By opting in, you agree to receive SMS messages from [Your Hotel Name], including reservation confirmations, check-in reminders, and other offers related to your stay. You may cancel at any time by texting STOP, after which you'll receive a confirmation and no further messages — to re-subscribe, simply opt in again. For assistance, reply HELP or reach us at [support email or toll-free number]. Please note that carriers are not liable for delayed or undelivered messages, and message and data rates may apply. You will receive [message frequency, e.g., "up to 3 messages per reservation"]; contact your wireless provider with any questions about your plan. For privacy-related questions, please review our [Privacy Policy].

Your booking or contact form must include a checkbox that is unchecked by default — no pre-checked boxes are allowed.

Add this language to your opt-in checkbox:

☐ By booking, you authorize [Your Hotel Name] to send text messages with details regarding your reservation information and other offers. Message/data rates may apply. Consent is not a condition of purchase. View our [SMS Terms] and [Privacy Policy]. Reply STOP to opt out.

Once all three are live on your site, send us the URLs and we'll move forward with your campaign submission.